DAZN AI Enhancement Case Study

Transforming Sports Streaming Through Intelligent Automation

Summary

Empowering the Future of Automation

DAZN, a leading sports streaming platform, partnered with Accelo to revolutionize their user experience and operational efficiency through AI implementation. Our solution delivered a custom AI chatbot and backend automation systems that enhanced viewer engagement and streamlined internal processes.

Challenges

DAZN, a leading sports streaming platform, partnered with Accelo to revolutionize their user experience and operational efficiency through AI implementation.

01

Needed real-time interaction capabilities for millions of global sports viewers

Enabled seamless viewer engagement with AI-powered chatbots and real-time analytics during live events.

02

Required efficient handling of customer support during peak streaming times

Delivered instant, AI-driven support to handle high query volumes and improve customer satisfaction.

03

Sought to automate repetitive backend tasks to improve operational efficiency

Optimised operations by automating manual tasks with intelligent workflow solutions.

04

Wanted to personalize viewer experiences across multiple sports categories

Used AI recommendations to deliver tailored content, enhancing viewer engagement.

The Solution

Transform Your Business with Automation, Insights, and Innovation
Intelligent Chatbot Integration

Enhance efficiency and customer experience with AI-powered chatbot solutions, streamlining processes and delivering personalized support while reducing operational overhead.

Implemented multilingual support for global audience engagement
Implemented multilingual support for global audience engagement
Created personalized viewing recommendations based on user preferences

Tailored viewing suggestions driven by user preferences, improving satisfaction and retention.

Multilingual Support: Seamlessly connect with a global audience through advanced language capabilities.
Automated Scheduling & Reminders: Simplify user engagement with fully automated scheduling and notification systems.

Backend Automation

Transform Your Business with Automation, Insights, and Innovation
Streamlined Content Management Workflows

Effortlessly organize and optimize content with AI-powered automation, reducing manual tasks and ensuring faster turnaround times.

Automated Quality Control for Streaming Services

Leverage AI-driven quality checks to deliver a seamless viewing experience, minimizing errors and maintaining service excellence.

Predictive Analytics for Viewer Behaviour

Unlock insights into audience preferences with AI-powered analytics, enabling data-driven decisions and tailored viewer experiences.

Optimised Resource Allocation for Peak Times

Ensure seamless streaming during high-demand periods with intelligent resource allocation, reducing downtime and enhancing user satisfaction.

Results and Impact

Transform Your Business with Automation, Insights, and Innovation
40%
Reduction in Customer Support Response Time
65%
Increase in User Engagement with Platform Features

Leverage intelligent automation to create seamless, personalized experiences that captivate users and boost engagement.

30%
Improvement in Backend Process Efficiency
Enhanced Viewer Satisfaction Scores
Significant Reduction in Manual Task Management

Technical Implementation

DAZN, a premier sports streaming platform, partnered with Accelo to elevate user experiences and drive operational efficiency through intelligent AI solutions.

01

Enhanced natural language processing capabilities

Empowered seamless interactions with AI-driven conversational interfaces for personalised user engagement.

02

Integrated real-time sports data analytics

Delivered up-to-the-second insights to keep audiences informed and engaged.

03

Applied machine learning for viewer behaviour insights

Optimised content recommendations by analysing viewing patterns and preferences.

04

Developed scalable cloud infrastructure

Ensured reliable, high-performance streaming for a global audience.

Future Roadmap

The success of this implementation has led to planned expansions including:
Advanced Analytics Capabilities

Unlock actionable insights with AI-driven analytics, enabling smarter decisions and measurable outcomes.

Personalisation Features

Deliver tailored experiences to users with intelligent personalisation powered by AI.

Enhanced Customer Support

Streamline interactions with AI-assisted solutions for faster resolutions and improved user satisfaction.

Optimised Workflows

Simplify operations with automated workflows, reducing errors and boosting efficiency.

Every solution Accelo provides is deeply rooted in a commitment to delivering meaningful change. Whether it's streamlining workflows or enhancing customer experiences, their approach consistently leaves a positive mark. They’re not just building tools; they’re building solutions that truly matter.
Alejandro Martínez
Director of Digital Transformation
DAZN, UK
AI Automation
AI-Driven Insights
Process Optimisation
AI Automation
AI-Driven Insights
Process Optimisation
AI Automation
AI-Driven Insights
Process Optimisation
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